Luxury Real Estate in Middle Tennessee
Private-marketing options, discretion, premium submarket dynamics, and a white-glove process. Confidential consultations available.
Call 615-265-1000Some premium buyers and sellers want discretion: private showings before, or instead of, a public launch. Here is how that works, and how we work with premium buyers and sellers.
Premium submarkets we cover
- Brentwood (37027): established large-lot residential area.
- Belle Meade (37205): a small incorporated city inside Davidson County.
- Forest Hills (37215): low-density residential area with larger lots.
- Oak Hill (37220): low sales volume, estate-sized lots.
- Green Hills (37215): a mix of larger-lot and walkable streets.
- Franklin (37064/37067/37069): multiple sub-pockets, including Westhaven.
- West Meade (37205): established Davidson County residential area.
- Prices vary street by street. We pull current comparable sales for your target area and share them with their source and date.
Private-marketing dynamics
Direct outreach to specific homeowners on a buyer's behalf when criteria are tight.
Some sellers choose private marketing before, or instead of, a public launch; what exists at any moment varies.
Builder pre-release inventory in premium custom communities.
Estate and relocation transactions handled through attorney + family office referral.
How a premium transaction actually runs
- Confidential intake — NDA available on request.
- Curated 5-15 property shortlists (rather than dumping 80 listings).
- Private touring arrangements when discretion required.
- Specialized inspection team (engineers familiar with $1M+ properties).
- Coordination with CPA, attorney, wealth advisor as needed.
- Privacy on closing — title and public records considerations addressed in advance.
What premium sellers should know
- Pricing right at week one matters; we pull current days on market for comparable homes and share them with their source.
- Pre-listing inspection earns multiples back at the contract stage.
- Professional photography, drone, video — table stakes at this price.
- Private-marketing strategies have a place in select premium segments; the trade-off is a smaller buyer pool.
- Concessions are part of the conversation again — plan accordingly.
Frequently asked
Do you sign NDAs?
Yes, on request. Confidentiality is the product for premium buyers.
How do I see off-market properties?
Some sellers choose private marketing before, or instead of, a public launch, so a home can sell without appearing on the public MLS. When your criteria and timeline are defined, we ask listing agents and builders about homes that are not yet public and reach out to specific owners on your behalf; what exists at any moment varies, and no one can promise access.
Will my purchase or sale appear in public records?
Title transfers are public record. Some strategies (LLC ownership, trust ownership, attorney structuring) can reduce visibility. Talk to your attorney about your specific situation.
Confidential luxury consultation.
We work quietly. NDA available on request. 30-60 min phone, video, or in-person discovery. We'll surface what's actually available in your target submarkets, including homes sellers are marketing privately when we can find them.
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About the authors
By Will Johnson & The Will Johnson Team
Will Johnson leads The Will Johnson Team at eXp Realty, serving buyers and sellers across Middle Tennessee — Nashville, Hendersonville, Gallatin, Sumner County, Brentwood, Franklin, Mount Juliet, Murfreesboro and the surrounding communities. A U.S. Army veteran who served 14 years and rose to the rank of Major, and a former ICU nurse and nurse anesthetist (CRNA) who graduated with a 4.0 from MTSA, he has been licensed in Tennessee since 2013 (license #330494); in the last 12 months (as of 2026) the team has closed $27.7 million in volume across 64 transactions. The team holds a 5.0 rating on Google and Zillow, is RealTrends Verified 2026, has been featured as an expert source by CBS MoneyWatch and Bottom Line Personal, and can be reached at 615-265-1000.
Equal Housing Opportunity · Licensed in Tennessee and regulated by the Tennessee Real Estate Commission (TN #330494) · The Will Johnson Team is affiliated with eXp Realty · This page is general information, not legal, tax, or financial advice.