For the first time since its 1797 founding, Nolensville is building a true downtown — a roughly $200 million, 25-plus-acre mixed-use town square along Nolensville Road.
Nolensville Town Square is the largest project reshaping this growing Williamson County town. The mixed-use development — reported at about 25 acres, with some filings citing roughly 27 acres — sits at 7375 Nolensville Road and broke ground on November 22, 2024. The town's planning commission approved the conceptual plan in early 2024 after the development team filed under the entity Nolensville Road Investment Partners, which paid about $5.2 million for the land. The project carries an estimated value of more than $200 million when all three phases are complete, a buildout the developers have said will take roughly seven to ten years.
The development team is led by The Rochford Group (developer Trey Rochford) and Land Innovations (president David Horwath), with Smith Gee Studio as the architecture/design firm and CSDG and HDLA also on the team. At full buildout, the master plan calls for 404 residential units and about 70,000 square feet of commercial space, organized around a central public square. The residential mix includes flats built over ground-floor commercial plus townhomes, manor houses, and live/work units. The plan dedicates about 9.55 acres — roughly 35% of the site, per the project's master plan — to open and civic space (an earlier project announcement described it as about half), and it preserves the historic Nolensville Town Cemetery on site. Per the application filed with the town, vertical construction was phased with Phase 2 slated for fall 2025 and Phase 3 for fall 2026.
Town Square is not the only large project. Fairington, a Southern Land Company master-planned community on 372 acres, is bringing more than 700 homes to Nolensville; home sales began in May 2025 and the community held its grand opening in October 2025, with its residents' club under construction afterward. Builder Toll Brothers separately announced Sagebrook, a 26-home luxury single-family community on Clovercroft Road expected to open for sales in fall 2026. Nolensville's town government has also advanced planning efforts aimed at shaping the historic district downtown.
For relocating buyers, the practical context is that Nolensville — long a small bedroom community without a central downtown — is gaining a walkable commercial and residential core for the first time, alongside several new subdivisions. Town officials have publicly acknowledged that added density will increase traffic on Nolensville Road, and the developer has discussed turn lanes and other mitigation. Buyers should weigh both the new amenities and the multi-year construction activity when evaluating the area.
- Investment
- More than $200 million (full buildout)
- Size
- About 25-27 acres
- Residential units
- 404 (flats over retail, plus townhomes, manor houses, live/work units)
- Commercial space
- About 70,000 sq ft
- Developer
- The Rochford Group & Land Innovations (Nolensville Road Investment Partners); Smith Gee Studio, design
- Status / Timeline
- Broke ground Nov 22, 2024; 3 phases (Phase 2 fall 2025, Phase 3 fall 2026); ~7-10 year buildout